With over 20 years of experience defining and executing sales and marketing strategies in Japan, AG-TECH offers foreign software companies a proven, risk-free, and channel neutral approach to establish and grow profitable direct operations. AG-TECH is an organization of more than 24 seasoned Japanese sales, marketing and engineering professionals. AG-TECH offers foreign based software companies a unique way to rapidly enter or expand their operations in the lucrative Japanese market. Through AG-TECH's resources, organizations can avoid the obstacles and opportunity costs most companies experience in Japan.
In the first several years of business activity in Japan, foreign software companies forfeit significant growth and lose substantial sales opportunity. Sales channels, direct and indirect, are complex and difficult to manage. Marketing programs are confusing and expensive. Product engineering requirements are not clear. Finding qualified resources is difficult at best. Most strategies used to enter the software market often yield only a fraction of potential revenue. While cultural differences, language, and market structure all contribute to this problem, the primary reason that business is lost can be attributed to initial business structure, sales and marketing strategy.